Sales Technology

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Marketer analyzing holographic AI marketing and CRM data, highlighting the challenge of demonstrating ROI in 2026.

AI Marketing & CRM Tools in 2026: Adoption & ROI

In 2026, despite over 80% of marketers using AI for content creation, only 41% can demonstrate a clear return on investment—a decrease from the previous year, according to G2 Learning Hub .

Helena Strauss·April 29, 2026