The Innovation Dispatch

Minimum Viable Product

1 article

A glowing product prototype sits on a desk in a minimalist office, symbolizing the core of a Minimum Viable Product.
Startups

What is a Minimum Viable Product and Why Does it Matter?

The IMVU team spent six months developing its prototype, then invested just $5 a day on Google Ads.

Diego Navarro·September 5, 2026